KEEPING IT FLY


PREMIUM FISHING FLIES.

ABOUT
OUR STORY
In the summer of 2017 I was fishing with my good friend Craig and we had spent a week bouncing ideas around as to what would be a good name for the fly company which at that stage had been a work in progress for a couple of years. Craig comes over from the USA every year for a few weeks to stalk New Zealand trout in some pretty rugged places.
​
Over lunch on the river one day we were discussing the fact that apparently there are 3 different categories of fun.
Category 1. Not fun to do, not fun to remember.
​
Category 2. Not fun to do, fun to remember.
​
Category 3. Fun to do fun to remember.
​
After lunch we continued up river and reached an impassable gorge, there was no way to go up and over and our only option was to swim.
​
We threw what gear we could into dry bags and into the pack they went. I swam through first having first attached a rope to the pack and climbed out onto a ledge on the other side of the gorge. I then dragged the pack through and was re-grouping our gear when I looked down into the gorge and saw Craig swimming through with a big smile on his face. I shouted down " Are you having fun there Craig" and at the top of his voice the reply was "Category 3 Category 3."
​
The Category 3 Fly Company was born.

Over lunch on the river one day we were discussing the fact that apparently there are 3 different categories of fun.
Category 1. Not fun to do, not fun to remember.
​
Category 2. Not fun to do, fun to remember.
​
Category 3. Fun to do fun to remember.
​
After lunch we continued up river and reached an impassable gorge, there was no way to go up and over and our only option was to swim.
​
We threw what gear we could into dry bags and into the pack they went. I swam through first having first attached a rope to the pack and climbed out onto a ledge on the other side of the gorge. I then dragged the pack through and was re-grouping our gear when I looked down into the gorge and saw Craig swimming through with a big smile on his face. I shouted down " Are you having fun there Craig" and at the top of his voice the reply was "Category 3 Category 3."
​
The Category 3 Fly Company was born.
In the summer of 2017 I was fishing with my good friend Craig and we had spent a week bouncing ideas around as to what would be a good name for the fly company which at that stage had been a work in progress for a couple of years. Craig comes over from the USA every year for a few weeks to stalk New Zealand trout in some pretty rugged places. ​